Updated: Nov 30, 2020
Not a minimalist, an adventurer and someone who believes in bringing out more from the multitude of craftsmanship in India, for the world to see, Bhavya is an embodiment of her brand; simple & versatile with a quirky twist.
Her love for exploring has led her to over 60 countries, where she has collected memorabilia, tattoos and inspiration.
Her parachute tattoo is a reminder to travel as far as you can, for as long as you can and to keep the mind open.
The founder & designer of All that Dori, a delightful brand, tells us more about her association with jewelry and her journey so far.
Why did you start creating jewelry?
I had always wanted to do something of my own, create something unique and share it.
I grew up watching my mom wear lovely sarees and jewelry everyday. Fashion has always been part of my life, since I was a little girl. When it came to jewelry, I either found something cheap and cheerful or fine jewelry. I could not find a brand that was classic and slightly eccentric and had value for money. Something that could be part of my everyday outfit. I saw a clear gap in the market.
"When we see very low priced products in the market in comparison to others, the question we should really be asking is why is this priced so low, instead of, why is that priced so high?"
What is at the core of Dori?
We only make 3 pieces in each design and they are not always launched at the same time.
"This is very important for me because I value one -off, authentic pieces."
We make in small batches, each piece handmade and we reuse and repurpose. The leftover stones are melted to reuse. Our packaging is made from scrap fabric by rural women, who we employ.
At the heart of it all, it is a fair platform to elevate the craftsmanship of India and provide fair employment. There is a theme to the collections but not a season.
"Not only is it something that will last for a long time, like fine jewelry, but it is versatile and you can wear them everyday to style your outfits."
Tell us more about your love for Made in India'?
The artisanal skills and craftsmanship of India is vast, but still under explored to a large extent and the artisans do not always have a fair platform. I wanted to share more of Made in India with the world.
More often than not, the perception of craft made in India is either, too much, too loud too colourful, to wear everyday. That is not true and I wanted to bring that out.
In one of my frequent trips to India on this quest, I went to Jaipur to find the right partner and artisans and set up a workshop to take on this exciting journey.
What is the design process like?
The stone itself inspires the design. The beauty is in the stone; raw, semi-precious, natural. The colour, shape and pure energy of the stone defines the direction of design.
The designs are simple, versatile and slightly eccentric. If you see the designs, they are not drastically different. We have just launched a pure silver and raw stone collection.
"The idea is to make small changes and build on it."
How long does it take to launch a collection?
It takes a good 6-8 months before it is ready to be launched.
I look at it like the older, traditional ways of cooking, where it takes hours to make something from scratch and the flavors to lock in, I enjoy the process. I apply it to creating each collection too.
What is your most prized possession?
The silver jewelry I got from my mom will be the most precious. Not only is the artistry exquisite but so are the memories. It is important to know where we come from.
Jewelry is a lot about feeling for me. It’s how you feel when you wear it. It is something that stays with you. It is something you can pass on.
"More often than not the feeling remains, the colours change."
You are part of at least 8-10 events a month with pop-ups and exhibitions, how are you adapting to this major change of staying home?
For the first time in 4 years, 95% of the collection is online. The events have always been the focus because I like to meet clients and interact and share. My focus in entirely online now. We have worked on strengthening the online presence, and just recently shipped to Ireland for the first time! We ship worldwide and the online push has only made it stronger. In fact I took a photography course and I photograph the products myself. This time has taught me to innovate and adapt beautifully.
Bhavya grew up in Bombay, studied in Singapore and Dubai, and is based out of Dubai. A passionate traveler, she has thought of getting a tattoo from every place she has traveled to and enjoys cooking. Her love for old classic music ranges from The Beatles to RD Burman. Her favourite reads are The Colour Purple and Little Women.
Find her @bhavs_a @allthatdori
Shop at www.allthatdori.com